“Elsewhere, limp acoustic effort Timothy Where You Been, featuring Jet, answers the question nobody asked: just what has Timbaland been up to since the first Shock Value?”
On the way to Llandudno today and Justin Timberlake slipped into the car stereo. (And The Best of Swing 95', but that's for another day) Yeah, Justin Timberlake and Timbo, you remember: 2006, FutureSexLoveSounds. The last time England played embarrassingly badly at a major world football tournament you may recall, and the last time I was excited about Tim, currently mulching out radio stations the nation over with JT (Not John Terry, the other one) on 2010's strictly auto-piloted 'Carry Out'.
Now, contrary to Mike Diver at the BBC, I seriously doubt I'm the first one asking this, but what the hell happened to ol' Timbaland? Back in '06, when the still relatively new 'blogosphere' was alive with rockist/popist accusatory tit for tats, and the sound of the charts was smudged thickly with the rank stain of MOR Indie, the Popist corner clung to Tim like hopeful eyeliner smeared street urchins, a good decade of subversive, envelope pushing pop having reached a critical nexus. Then came 'My Love', the woozy, half speed, rave inflected love song which hit the critical/commercial G spot no end. http://www.youtube.com/watch?v=osQv9_RQUJY
Now, (and I know this is probably more overworked blog matter but I'm new to this so give me a chance. Next week I'll be bored of it... Back to 'The Hills' on MTV) at some stage I was thinking about writing a post regarding
Popular music, or charting music, can, of course, be made up of genre specific music, Garage, HipHop, kind-of-Indie-without-the-Indie for instance, but it is at its most successful when genreless; an empty vessel transporting and transforming ideas. People, possibly because of over-familiarity, can quite easily forget that 'Thriller' for example, moved beyond its distant constituent parts of Disco, Soul, Rock, before it docked tranluscently as Pop Masterpiece No.1. It is the same with the most famous Beatles songs. What are they exactly? What is
It seems now however, that everybody has worked out what Pop music is. American Idol/X factor knows what a Pop star looks and sounds like, and that is the criteria on which the contestants progress. "Well, you look like a Pop star, a Morrisette/Aguilera/Beyonce, so I can imagine you as a Pop star..."
Japan's Ghosts didn't become a Pop template by any measure. There wasn't a flood of
Japan's Ghosts didn't become a Pop template by any measure. There wasn't a flood ofbeatless, wheezing, electronic poems in the charts, and the British youth of 82 moved on to Duran Duran or whatever, but what Timbalans was doing 5 years ago kind of has become a template. Pop music now sounds like an equation or formula, a meeting point of one part House, one part Electro or grade 2 SynthPop/Electroclash, one part HipHop/ R+B; that same 80's handclap swing, the same synthetic sounds for everybody, from Justin Bieber, to Katy Perry, to Aguilera, to Gaga. Just add water. Oh, and two parts Timbo.
Because, ever since he moved in those synths with hiccupping rhythm chassis as part of the Pop furniture, Timbos default settings have been subsumed into the new, but crucially, format formulaic Pop mix. His synths opened it up for Diddy and his
Still, keep smiling Tim, and crank it out. You deserve it son. Timbaland sausages coming soon.